I began by focusing on the brand’s promise: everyday comfort with a quiet sense of luxury. After a short discovery session with the founder, we reviewed references, product materials, and tone. Building on these insights, I created moodboards and a scalable identity system, successfully delivering a cohesive logo, color palette, typography, and a clean, uniform style. I then extended this look to the packaging, ensuring a consistent visual identity across touchpoints. Finally, I developed and documented reusable layout rules for the team, which streamlined implementation and maintained brand consistency.

Once the core was set, I moved on to the launch. The audience is mostly young, with some middle-aged customers. I designed an Instagram-first approach that increased average engagement rates. This included post, story, and reel templates, as well as a consistent posting rhythm. The feed’s magazine-like style and interactive catalog boosted click-throughs to product pages. Clear product cues, trust signals, and easy post-to-DM flows contributed to growth in engaged followers and helped the brand find its voice.