I joined Niloofar Abi as an advertising consultant and freelance designer to create clear, consistent materials for daily team operations. First, I assessed existing assets and identified essential needs. Next, I established a simple and soothing visual style, organizing information for bilingual formats to ensure that services, prices, and branch details were easy to locate and understand.

Then, I produced a comprehensive bilingual service catalog, as well as brochures for each branch, gift packages and cards, billboard designs, and a documentary-style brand introduction. I oversaw all design stages, including typesetting, layout, and print preparation, while collaborating closely with the team for prompt approvals. The final toolkit was practical, brand-aligned, and user-friendly at every location.